70th Macau Grand Prix｜Platinum Jubilee Logo & Event Visual Design and Promotion
The 70th Macau Grand Prix was successfully held on 11-12 and 16-19 November 2023!
The event spans two weekends. Top racers from all around the world competed in a total of 11 exciting races on the internationally renowned Guia Circuit in Macau.
Macau Grand Prix officially entered its 70th Platinum Jubilee in 2023.
Once again, we are honored to take part in creating the visual images of this prestigious gala of Macau.
“Becoming a Legend in a blink of an Eye over 70 years”
Every race is a game of technology and wisdom.
Every corner on the track can create a new legend.
The design of the Platinum Jubilee Logo is a combination of the challenging high-speed corners and the light trail of the tail wing of racing cars.
The Guia Circuit runs between the two numbers "7" and "0" with simple lines bring together Macau Grand Prix brand elements.
The colour of Gold is mainly used in the series of 4 Macau Grand Prix posters.
The golden track symbolizes the countless glorious moments that the Macau Grand Prix has gone through over its 70 years and intertwined with platinum of the future prospect.
With four iconic scenes in background -
"Macau Grand Prix Building, Scene of Grand Stand, The Guia Lighthouse and the intoxicating Dusk" and renowned Guia Circuit that outlines the year ‘2-0-2-3’,
combined with a trio of race cars that fly around the track at breakneck speeds. You can just feel the thrill of Macau Grand Prix through the posters!
-Greater Bay Area Promotion-
You can feel the excitement brought by the Grand Prix racing competition in Macau. Promotional posters can be seen everywhere to warm up for this international event of the year.
In addition to participating in design, we also bring the craze of the Macau Grand Prix to the Greater Bay Area through a series of relevant publicity activities to deepen Greater Bay Area citizens’ understanding of the Macau Grand Prix.
A series of promotional activities were held in Guangzhou, Zhuhai, Dongguan, and Jiangmen, etc.
Everyone can quickly learn about the culture of Macau Grand Prix through the promotional video, official social media and participating in mini-games to obtain event-limited exquisite souvenirs!
