Macau Grand Prix ｜Rebrand

Meeet creates new branding system for Macau Grand Prix, showcasing a unified and trendy official image to strengthen the brand awareness.  

New visual system is well improved on aesthetics and display on multimedia device platforms, greatly catering to new era’s demand. Elements are chosen based on the significant yellow and black combination of The Guia Circuit.  Straight and dynamic lines are to depict the intense and unpredictable racing process: slow, wild, constant and speedy change; while the variable spacing is to represent the chancy atmosphere of the race together with the ongoing challenges faced by the racing drivers', new visual system is applied to official display boards, promotional materials, uniforms and souvenirs, etc.